We Sweat The Details

ART DIRECTION
/
PRODUCT LAUNCH
/
SEASONAL CAMPAIGN
Case Study

The “We Sweat the Details” campaign was developed to highlight the thoughtful design and innovation behind HydraPak products. Once the creative direction was established, we focused on three key products to develop the initial photo and video content. The resulting visual direction continues to shape HydraPak’s social content today.

Role
Art Director & Project Lead
Goal
Develop an annual campaign around our brand manifesto in order to help support product innovation and consumer understanding.
Agency
Origin Outside

SEASONAL

Overview

CAMPAIGN

THE INSIGHT —

Our audience loves technology, and yet has no idea just how much tech (never mind the blood, sweat, and tears) that goes into creating HydraPak products.

The idea —

Give them something to obsess and salivate over by demonstrating our own obsessive commitment to quality and performance.

Because to us, it’s not just water.
It’s the reason we exist.

THE how —

How? By showcasing the staggering attention to detal that goes into every single piece of HydraPak product.

Campaign Direction

Where you see a bite valve, we see an ulralight, self-sealing design that opens and closes with one hand so your adventure never stops.

Where you see a filter, we see a lightweight, streamlined filter that ensures clean drinking water is never in short supply.

And where you see HydraPak, we see a promise to deliver the best performing, most-reliable hydration products on the market.

Because we know that adventure depends on water.

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