POW x STOW

ART DIRECTION
/
PRODUCT LAUNCH
/
SEASONAL CAMPAIGN
(
2026
)
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Role
Art Direction & Creative Development
Goal
Introduce the PackFlask to target audience and achieve 1 million impressions across social, paid, and PR channels within the first month.
Year
2026
Case Study

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Packflask

Product insight and key considerations

Launch

Why did we develop the PackFlask?

The PackFlask was developed as a pack integrated outdoor hydration solution that offers versatility when a reservoir isn't needed.

  • It is first true integrated / chest mounted hydration solution for outdoor packs.
  • Fundamentally easier to use and more versatile than a reservoir.
  • The optimum balance of capacity and size / shape to offer easy access to hydration on the trail without compromising on comfort, weight and pack loading.

Who is our target audience?

Outdoor trail enthusiasts who own a day hiking or backpack. Pursuits range from short day hikes, done-in-a-day long range endeavors, peak bagging, traditional and thru-hike backpacking, and fast packing.

Our core consumer uses and understands the current issues with reservoirs and hard sided bottles when used with backpacks.

Design goals & important things to consider for launch.

  • Reservoirs are the go to solution for pack hydration, but filling and loading are difficult.
  • Hard sided bottles and pack pockets are hard to reach and often require assistance or pack removal.

Why do I need a PackFlask when I already own and use a ....?
Run vest have become more popular with fast packing. The PackFlask brings front mounted, lightweight hydration to any backpack.

WATER WHERE YOU NEED IT

20
25

Campaign Direction

No Fuss.
All Flow.

CHANGING THE WAY
YOU CARRY WATER

Packflask

Launch

Results

04.

Can I see samples of your previous work?

Absolutely! Our Portfolio section showcases a selection of our best projects. You can explore our web designs, branding work, animations, and more. It's a great way to understand our style and the quality of our work.

05.

How involved can I be in the design process?

We encourage active client involvement. We start with a detailed discussion to understand your vision and requirements. Throughout the design process, we keep you updated, seeking your feedback at key stages. Your input is invaluable in ensuring the final product aligns perfectly with your vision.

06.

Do you offer support after the project is completed?

Yes, we provide post-launch support and maintenance services. Whether you need updates, technical assistance, or additional features, we're here to support your evolving needs. Our goal is to establish long-lasting relationships, ensuring your digital assets remain top-notch and up-to-date.