POW x HydraPak

ART DIRECTION

PRODUCT LAUNCH

SEASONAL CAMPAIGN

Case Study

HydraPak launched a limited-edition collaboration with Protect Our Winters (POW). The partnership features custom designs of HydraPak’s popular collapsible Stow flexible water bottles, with $2 from every purchase donated to support POW's climate advocacy.

Role

Art Direction / Campaign Development

Goal

Develop an seasonal campaign to support the limited-edition launch of the POW Stow and the collaboration with Protect Our Winters.

Year

November, 2025

PROTECT OUR WINTERS

Overview

HYDRAPAK

THE PARTNERSHIP —

By collaborating with Protect Our Winters, we aim to support the nonprofit's mission to protect the areas where we work and play.

Two dollars of every purchase goes to supporting POW's mission to turn outdoor passion into climate action by uniting athletest, brands and oudoor enthusiasts to advocate for a healthy planet.

The VALues —

"We believe in creating products that enhance outdoor experiences while minimizin our impact on the planet."

- Matt Lyon, CEO of HydraPak

THE campaign —

A bottle built for winter—and every season after.

Available in two colorways with artwork inspired by the outdoor pursits of HydraPak and POW athletes alike. Keeping you hydrated year around—stow it along on the slopes, hikes, climbing missions and fishing adventures.

Designed to drive stoke—meet the Protect Our Winters Stow. Find your outdoor athlete sweet spot on this dynamic bottle, exhibiting the many pursuits of HydraPak and POW athletes alike.

Fill. Drink. Pack. Repeat.

Packflask

Launch

Results

The POW Stow launch was our second best selling limited-edition launch in company history.

The collaboration delivered strong sales while reinforcing our brands’ shared commitment to protecting the places we love.

"We're so grateful to partner with HydraPak and bring this collaboration to life."

- Erin Sprague, CEO of Protect Our Winters.

The success of the POW Stow launch led to a second limited-edition collaboration, scheduled for fall 2026.

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2026

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POW x HydraPak

PROTECT OUR WINTERS

By collaborating with Protect Our Winters, we aim to support the nonprofit's mission to protect the areas where we work and play.

"We believe in creating products that enhance outdoor experiences while minimizin our impact on the planet."

A bottle built for winter—and every season after.

Packflask

The POW Stow launch was our second best selling limited-edition launch in company history.

"We're so grateful to partner with HydraPak and bring this collaboration to life."

The success of the POW Stow launch led to a second limited-edition collaboration, scheduled for fall 2026.

Portfolio

Explore Other Projects

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