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2026
Building on the success of front-mounted hydration in running, we saw an opportunity to bring hands-free access to the hiking and camping categories.
The PackFlask launch introduced a new approach to hydration with an integrated, chest-mounted solution designed for outdoor packs. The campaign focused on the product’s balance of capacity, compact form, comfort, and accessibility—showcasing a smarter way to hydrate on the trail without compromising pack performance.
Campaign Overview
THE PROBLEM —
Hydration reservoirs are a great hands-free option, but difficult to load and fill on-the-go.
Backpacks are not designed for easy accessible bottle carry.
The PRODUCT —
The first integrated/chest mounted hydration solution for outdoor packs.
THE CONCEPT —
Whether you're charging a summit or ticking off miles, Packflask is hydration that moves with you.
Our PackFlask+ 750ml was named Best New Water Filter in the 2026 Men's Health Outdoor Awards. After a year of testing gear in real-world conditions, the editors selected PackFlask+ for solving a simple problem in a better way: making filtered hydration accessible, comfortable, and hands-free.
