Bottle Bright Packaging

ART DIRECTION
/
PRODUCT LAUNCH
/
SEASONAL CAMPAIGN
(
2026
)
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Role
Art Direction & Creative Development
Goal
Packaging redesign for increase brand awareness at retail.
Year
2026
Case Study

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Bottle Cleaning Tablets

Brand Refresh

DROP, FIZZ, RINSE

Design goals & important things to consider for launch.

  • Reservoirs are the go to solution for pack hydration, but filling and loading are difficult.
  • Hard sided bottles and pack pockets are hard to reach and often require assistance or pack removal.

Why do I need a PackFlask when I already own and use a ....?
‍Run vest have become more popular with fast packing. The PackFlask brings front mounted, lightweight hydration to any backpack.

(Services)

/02

No fluff, no noise — just sharp design, smart strategy, and a deep love for creativity.

To achieve “instant” communication, every pack must show shoppers how they can tailor a product to their needs.
HydraPak wins when it understands decision context and simplifies these choices for customers, allowing them to purchase product as a reflection of who they are and the lifestyle they love.

itty-bitty
bottle
cleaner

Portfolio

2026

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