HydraPak Packaging

ART DIRECTION
/
Branding
/
Packaging
(
2027
)
Scroll Down
Role
Art Direction & Creative Development
Goal
Strengthen shelf distinction, improve product communication, and create a scalable packaging system.
Agency
Moxie Sozo, Boulder, CO.
Case Study

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MADE FOR MOVEMENT

"The Why"

JUST LIKE YOU

New French translation & GPSR requirements.

  • Bill 96 requires equal size french translation across packaging forcing updates to exsiting packaging artwork.
  • Additional GPSR information required for both product and packaging for safety and traceability information.

How can we improve our brand and product
understanind at at retail?

  • Is our HydraPak blue packaging as identifiable as we intended? How do we stand out from competitors on shelf across various categories?
  • Are we winning with "instant" communication with shoppers? How can we improve?

Existing packaging challenges that needed solutions?

  • Multi-factory manufacturing prevented color and printing consistencies across packaging.  
  • Many of our new products overlapped between specific categories. How do we communicate this to consumers?

Retail Audits

In-store retail audit across four retailers, encompassing big box, regional, and specialtyoutdoor. We observed shopper behavior, product presentation, and shelf conditions across aisles. We also conducted interviews with floor sales reps in each retail location.

Six categories observed including: hike, camp, filtration, run, cycling and impulse.

5-3-1 Test

( 5 ) Impact

At a 5-foot distance, consumers are drawn by color, form, and visual impact.

( 3 ) Define

As consumers get closer, they look to udnerstand what the product is.

( 1 ) Close

As consumers get closer, they look to udnerstand what the product is.

Primary Focus:
Shelf appeal at 3-foot

  • Touch and feel are primary purchase drivers
  • Shoppers are highly intentional and involved; clear PDP communication of attributes is essential
  • Brands who win are one who quickly signal how their product fits consumers needs

Unclear PDP heiarchy leaves shoppers confused and overwhelmed.

Key Findings

Shoppers are focused. They don't linger in the aisle and make up thier minds quickly.

100%

touched and felt product regardless of purchase

39%

30sec - 2min
time in isle

51%

made a purchase

43%

read the back panel of the current packaging

3.6x

more likely to buy after reading back panel of the current packaging

53%

made a 1:1 purchase

Gear selection is personal. How do we better connect with customers beyond function? What drives them?
To achieve “instant” communication, every pack must show shoppers how they can tailor a product to their needs.
HydraPak wins when it understands decision context and simplifies these
choices for customers, allowing them to purchase product as a
reflection of who they are and the lifestyle they love.

Portfolio

2026

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