Existing Packaging Retail Audits
In-store retail audit across four major retailers, encompassing big box, regional, and specialtyoutdoor. We observed shopper behavior, product presentation, and shelf conditions across aisles. We also conducted interviews with floor sales reps in each retail location.
Six categories observed:
hike, camp, filtration, run, cycling and impulse.
5-3-1 Test
( 5' ) Impact
At a 5-foot distance, consumers are drawn by color, form, and visual impact.
( 3' ) Define
As consumers get closer, they look to udnerstand what the product is.
( 1' ) Close
As consumers get closer, they look to understand what the product is.
Our primary focus is solving for the 3-foot shelf appeal.
Observations to consider:
- Touch and feel are primary purchase drivers.
- Shoppers are highly intentional and involved; clear PDP communication of attributes is essential
- Brands who WIN are ones who quickly signal how their product fits customer needs.
Key Findings
Shoppers are focused. They don't linger in the aisle and make up thier minds quickly.
100%
touched and felt product regardless of purchase
43%
read the back panel of the current packaging
3.6x
more likely to buy after reading back panel of the current packaging
39%
30sec - 2min time in isle
51%
made a purchase
53%
made a 1:1 purchase
